Healthy Me, Healthy We
Healthy Me, Healthy We is a randomized, controlled research project using social marketing strategies initiated in the child care center to promote adoption of physical activity and healthy eating behaviors by preschool children and their adult caregivers.
PURPOSE. This project will evaluate a 7-month social marketing campaign designed to encourage and support physical activity and healthy eating habits in children attending child care. The primary outcomes are non-sedentary time measured via accelerometry and diet quality assessed using the Healthy Eating Index.
PROGRAM. In October, 2015, the program was launched with a tailored Kick-off Event including a banner, posters, and song. During the event, teachers, children, and families signed the Healthy We Promise and committed to taking a “Just Try It” approach to being more physically active and eating healthier. Through April, 2016, centers roll out four units, each with a slightly different theme about healthy eating and physical activity. Each unit lasts six weeks. To help with each unit, teachers receive a Unit-Themed Poster, and Activity Cue Cards to lead two activities per week for 4- 6 weeks. A teacher resource binder and resource box include all of the materials needed to carry out the classroom activities. Families receive at-home activity versions in the Healthy We Family Guide which along with the activities includes entertaining educational material for adults.
REACH. Healthy Me, Healthy We will be enrolling child care centers and families through 2016. The study will reach approximately 86 child care centers, 344 child care professionals, and 860 child/parent dyads across North Carolina; roughly half of the centers will be randomized into the program. Baseline data collection, intervention implementation, and follow-up data collection are ongoing and will be completed by late 2017.
GRANTOR and CLINICAL TRIALS REGISTRATION INFORMATION
National Institutes of Health – HL120969